Despite only appearing a tenth as often, personalization blocks drive 29% more “Add to Cart” clicks than standard product list pages.

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We've released our first Winery Customer Experience Report with insights into how our winery clients and their customers are using our platform. Derived from the aggregate data of our 150 clients, this report reveals key findings related to all DTC sales channels, customer activity, and winery use of the platform.

Personalization

If you’re not using personalization online, you need to start: 46% of all add to cart clicks come from a personalization block, despite appearing only a tenth as often. Taking page renders into consideration, personalization blocks convert 16.5x more than product list pages, and 4.4x more often than product detail pages.

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Personalization
Product Placement
Product Placement

Pay careful attention to how you order products on your site: On average, the 1st listed product outperforms the 3rd, 4th, and 5th combined. The 1st product is purchased 65% more often than the second.

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User Choice Club

Giving your club members more choice results in more revenue: Members who were able to customize their club packages on average increased their club package size by 24.5% (that’s an extra $33.21 per package).

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User Choice Club