“Miryam Chae - Director of DTC at Constellation Brands, estimates that their online and club sales grew 35% when they switched from WineDirect to Commerce7.”
Picking DTC platforms for a large winery is no small feat. There are a lot of moving parts you likely have to consider that just aren’t a concern for your smaller competitors. Migrating systems or implementing a new system can be complicated, but as long as you pick the right partner, switching is worth the effort.
In this article we will discuss the reasons why large and enterprise-sized wineries have found great returns for their efforts in switching to Commerce7.
Enterprise Wineries That Trust Commerce7
Gain access to the tools you need to grow sales
Whether it's on your website, in your club, or at your tasting room, the key to driving growth is providing your customers with the smoothest possible buying experience. We've got the tools you need to create that top-tier online experience, driving revenue and creating more repeat customers. Here are some of our favourite features that will leave a lasting impression on your customers and have driven outstanding growth for our clients.
“Commerce7 is truly committed to improving the overall customer experience and enhancing the platform to surpass industry standards”Jessica Cherry, Constellation Brands
Great online shopping experiences are personalized. With Commerce7, you can dynamically change content, products, and pricing shown to any visitor on your website, based on your unique relationship with that visitor.
Wineries who utilize our personalization engine on their product list pages outperform those who don’t by 1650% (16.5x)
With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club and modern subscription services. Customers can easily add and remove products, change bottle quantity, skip a shipment, cancel online, and change the shipment date.
On average, members who edit their club shipments through Commerce7 increase order value by 24.5%. That's an extra $33.21 per package to the winery! These numbers add up fast when when you consider that 23.7% of club members on Commerce7 will edit their default package when given the opportunity.
I wanted to let you know that your website for club members seems head and shoulders above many others. Yours makes it easy to modify things online. We were trying to modify our membership at another winery and the only option was to phone in or try a Hail Mary email to an info@... account. At another winery we wanted to modify the wines selected for our membership level pick up and that required an email to the club director. Your website, in contrast, has options to cancel or suspend membership (very useful I think) and a method to change the make up of the order; most everything is is editable. Nice!”Club member at Benza Vineyard
Our modern POS is built to run on any device with a browser such as a tablet, computer, or smartphone. The POS is integrated with EMV hardware, supports modern mobile payment options like ApplePay and Samsung Pay, and is fully integrated with the rest of the platform.
Send your staff to events and have them ring up orders on the spot. Pull your phone out anywhere on the go to make a quick sale.
Commerce7 is the only platform that can be directly modified and customized to fit your exact needs. Our platform is built for flexibility! If you want to make radical changes to the frontend, the backend, or any part of the platform, you can do it and there are wineries who have done it before.
This flexibility comes from being 100% API based, with over 700 API endpoints. We have over one million API calls per day on our platform. If Commerce7 doesn't do what you need it to out of the box, it can be modified until it does. Customizations and mods don't have to be done by our team either. You can work with experienced third party developers or have your own developer team make changes.
Here are some examples of what others have done:
Harlan Estate Custom Allocations
Pacific Union used Commerce7’s APIs to custom build an allocation module that met the specific and exact allocation needs of Harlan Estate, Mascot, Promontory, and Bond. Using Commerce7’s standard customer, cart, and order APIs along with tweaking the Commerce7 default allocation API allowed Pacific Union to quickly build and launch an allocation offering, building and customizing ontop of Commerce7 to meet the unique needs of their brands.
Opus One Winery Cart/Checkout
Using Commerce7’s APIs, Opus One was able to work with the Commerce7 team to build a custom order and checkout experience that gave them tight control over their customers' entire online shopping experience. This customization also accommodated the unique international shipping, order limit, and fraud controls they needed to create an optimum customer experience.
Burgundys Collection Custom Admin Panel
BurgandysCollection worked with a 3rd party marketing agency to use Commerce7’s APIs to custom build a unique admin panel specific to their needs. As a high end allocation winery, BurgundysCollection required more functionality than Commerce7’s out of the box allocation tools provided. BurgundysCollection also had no need for wine club, discount, and many other tools provided in Commerce7. To streamline their internal processes, and deliver the unique allocation experience they desired, they built a custom admin panel which included new allocation functionality powered by Commerce7’s APIs and eliminated unnecessary tools and options.
Constellation Brands Integrated “Star Shipping” Loyalty Program
Constellation has a loyalty program called “Star Shipping” which is similar to Amazon Prime. Members sign up for Star Shipping and receive a year of free shipping. Constellation uses Commerce7’s standard widgets and APIs for all of their product list, drilldown, cart, club, and many other tools, but customized the checkout to include their Star Shipping Loyalty program.
“C7 is the best product on the market for POS, eCommerce, and WineClub. The platform is open so we can plug in our own features”Anthony Harvell, William Chris Winery
Another reason enterprise wineries choose Commerce7, is that the 100% API nature of the platform makes it easy to integrate deeply with your existing software solutions and platforms. Whether it’s an ERP system, CRM, reporting, marketing, fulfillment, or any other system, if they have an open API we can integrate.
Many enterprise sized wineries integrate Commerce7 deeply into systems like Microsoft Navision, Hubspot, SalesForce, etc.
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