“Constellation Brands estimates that their online and club sales grew 35% when they switched from WineDirect to Commerce7.”

There are a lot of winery DTC platforms out there and if you’re reading this, chances are you’re already familiar with a few. With so many options out there, Commerce7 continues to be the fastest growing winery DTC platform on the market.

Below, we’ve outlined some of the top reasons wineries switch to Commerce7 which include our growth tools, the open nature of the platform that makes it easy to connect Commerce7 with your other platforms and solutions, and the fact that we give you more design flexibility and opportunity on your website.


Gain access to the tools you need to grow sales

Whether it's on your website, in your club, or at your tasting room, the key to driving growth is providing your customers with the smoothest possible buying experience. We've got the tools you need to create that top-tier online experience, driving revenue and creating more repeat customers. Here are some of our favourite features that will leave a lasting impression on your customers and have driven outstanding growth for our clients.

Personalization Engine

Great online shopping experiences are personalized. With Commerce7, you can dynamically change content, products, and pricing shown to any visitor on your website, based on your unique relationship with that visitor.

Wineries who utilize our personalization engine on their product list pages outperform those who don’t by 1650% (16.5x)

Commerce7 Personalization

Modern Club

With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club, and modern subscription services. Customers can easily add and remove products, change bottle quantity, skip a shipment, cancel online, and change the shipment date.

On average, members who edit their club shipments through Commerce7 increase order value by 24.5%. That's an extra $33.21 per package to the winery! These numbers add up fast when when you consider that 23.7% of club members on Commerce7 will edit their default package when given the opportunity.

Modern Club

“Hey Ron.
I wanted to let you know that your website for club members seems head and shoulders above many others. Yours makes it easy to modify things online. We were trying to modify our membership at another winery and the only option was to phone in or try a Hail Mary email to an info@... account. At another winery we wanted to modify the wines selected for our membership level pick up and that required an email to the club director. Your website, in contrast, has options to cancel or suspend membership (very useful I think) and a method to change the make up of the order; most everything is is editable. Nice!”Club member at Benza Vineyard

Smart POS

Our modern POS is built to run on any device with a browser such as a tablet, computer, or smartphone. The POS is integrated with EMV hardware, supports modern mobile payment options like ApplePay and Samsung Pay, and is fully integrated with the rest of the platform.

Send your staff to events and have them ring up orders on the spot. Pull your phone out anywhere on the go to make a quick sale.

Steamlined Workflow

Work with a system that integrates to your other solutions and software

Work with the platforms and systems you want to. If there is a marketing, reporting, or fulfillment platform you want to connect Commerce7 to - check the app store! There’s likely an integration built. If not, Commerce7 is 100% API based and can be connected to any system that has an open API.

“Ability to fit into preferred systems.”Belinda Chambers on why she chose Commerce7 over our competitors for Lake Moodemere Estate.
“C7 was the only e-commerce platform that allowed for that open API to achieve my goals”Dan Massican on why he chose Commerce7 over our competitors for Massican Winery.
Commerce7 Applications

Have full control over the design and product merchandising on your website

As ecommerce sales continue to grow year over year, your customers' expectations of your website grow as well. At Commerce7, we do not force you into our own dated CMS. Commerce7 is built to plug into any modern CMS like WordPress. This means that you have full control over the design, product layout, and experience on your website.

  • No Subdomain required.
  • Unlimited opportunity to customize your product merchandising.
  • The ability to tap into vast plugin networks on WordPress and other CMS’s.
Full Customization
“We didn't want full-stack, being locked into a particular website design. We liked the flexibiilty of being able to insert code.”Jon Bjork on why Markus Wines chose Commerce7 over our competitors.
Full Customization

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