Commerce7 Expands Into Australia, Launches DTC Master Series to Empower Winery Growth

Adelaide, Australia – July 15, 2025 – Commerce7, the leading direct-to-consumer (DTC) platform for the wine industry, is officially expanding into the Australian market. This milestone supports the company’s mission to empower wineries with the tools and insights needed to deliver exceptional customer experiences and succeed in DTC.

To support this expansion, Commerce7 is launching its DTC Master Series roadshow in Australia, a free in-person event series designed to help wineries unlock growth through customer data and modern DTC strategies. Titled “Turning Customer Data into Winery Growth,” the series will take place this month in Adelaide Hills and Hunter Valley.

The sessions will cover:

• How to capture essential customer data and use it to build meaningful relationships
• Converting first-time visitors into loyal advocates through strategic interactions
• Positioning wine as a luxury product through personalization and modern DTC tactics

“Australian wineries are already delivering world-class hospitality, and we see an exciting opportunity to support that with data-driven tools and personalized DTC strategies,” said Mike Fishman, VP Sales at Commerce7. “This series is about sharing what’s working globally and helping local wineries take their customer experience and direct sales to the next level.”

With over 3,000 wineries worldwide already using Commerce7 to power their DTC channels, the company’s move into Australia brings proven strategies and real-world results to a region known for innovation and hospitality. Australian wineries will now have direct access to the platform’s advanced capabilities across point-of-sale (POS), clubs, ecommerce, customer relationship management (CRM), and reservations, supported by a local team and community of experts.

The expansion follows Commerce7’s acquisition of WineDirect’s SaaS division in January 2025, a move that significantly accelerated platform development and global reach. With the addition of the WineDirect team, Commerce7 is better positioned than ever to set new industry standards and deliver impactful technology and support at scale. The company continues to invest in artificial intelligence and machine learning to help wineries deliver more personalized, data-driven experiences.

Event dates and locations

• Adelaide Hills: July 25 at Shaw + Smith
• Hunter Valley: July 30 at Brokenwood

Attendees will hear from industry experts Robin Shaw (Wine Tourism Australia) and Jennifer Warrington (WISE Academy), alongside members of the Commerce7 team including Mike Fishman, Emily McCutcheon, and Ineke Mast.

Connect at WineTech

Prior to the roadshow, Commerce7 will be exhibiting at WineTech 2025 in Adelaide (Booth #706) from July 21–23. Attendees are encouraged to stop by and connect with the team.

RSVP and more info

Visit the event page to learn more about the DTC Master Series and reserve your spot.

About Commerce7

Commerce7 is a modern direct-to-consumer sales platform for wineries, focused on providing customer-centric commerce solutions and the tools and insights wineries need to grow. Pulling together POS, Clubs and Subscriptions, eCommerce, CRM, and Reservations into one advanced platform, Commerce7 helps wineries create better shopping experiences, regardless of the channel. With a continued focus on innovation, personalization, and global expansion, Commerce7 is redefining how wineries connect with customers and scale their DTC business.

For more information

Michael O’Farrell
michael.ofarrell@commerce7.com
+1 613-222-5812