Resources

Faced with siloed data, stacked costs, and a hidden risk to their wine club, Briar Ridge Vineyard made the move to Commerce7. What followed was a smoother first club run than anyone expected, and a team that finally felt at home in their tech.

Every customer who walks out of your tasting room, completes a purchase, or joins your club is a relationship worth nurturing. But follow-up emails are easy to skip when your team is stretched thin and the day moves fast. Email Automations give you a way to stay in touch at exactly the right moments, without anyone having to remember to hit send.

Black Elephant Vintners had no wine club before Commerce7. Today, recurring club revenue makes up roughly 20% of total sales, with the team actively working to double it, proving that even a lean operation can build predictable, sustainable growth.

Most winery teams know their data holds valuable insights. The problem has never been the data itself — it's been the gap between the question and the answer. Exports, filters, custom reports, or a request to someone else on the team. By the time you have what you need, the opportunity has often moved on. Ask Pip closes that gap.

Your wine club is the engine of your DTC revenue. You invest in growing it, and you work constantly to protect it. But the signals that predict cancellation, or signal that a customer is quietly ready to join, have always shown up too late. Club Churn Prediction and Club Signup Prediction are now live for every winery on Commerce7, giving your team forward-looking scores on every member and customer so you can act at the right moment, not after it's passed.

Every interaction with a customer is an opportunity to learn something. Who they are, what they love, how to reach them. The wineries that capture that data consistently are the ones that can act on it in the tasting room, in their marketing, and across every customer touchpoint.Commerce7 now gives you three new tools to capture richer customer data at every stage of the journey.

Today, at C7 Innovate, we launched more than 10 new features built around a single belief: when wineries have intelligence at every touchpoint, everything changes. More meaningful visits. Stronger clubs. Customers who feel known — and come back because of it.

When Chateau Chantal set out to increase customer engagement, they started by closing the gap between casual visitors and known guests. A simple loyalty reward at the POS made all the difference, raising their identified customer rate to 70%.

What does it actually look like when a boutique winery goes all-in on digital marketing and wins? In our most recent Free Training Friday, we sat down with Sue Wollan Fan, digital marketing strategist at Winery Growth Co. and CRO at Coursey Graves, and Maeve Smith, General Manager at Coursey Graves, to walk through exactly how they did it. The results: a 60% increase in visitation and revenue, 50% growth in tasting room sales, and a 40% jump in club membership.

The wine buyer's journey is now digital-first, creating a critical connection gap between online engagement and revenue. In this blog, Rachel dissects two essential parts of a connected system, Demand Generation and Demand Capture, to turn attention. Stop relying on hope and build a modern DTC marketing engine.into loyalty and consistent growth.

Coursey Graves had been operating Commerce7 for several years, but its potential was largely untapped. Once they paired a modern digital marketing approach with a high-converting Vinbound website, and began using Commerce7 more intentionally as the backbone for reservations, segmentation, and customer data, they were able to move quickly, test what was working, and turn insight into real growth.

Running a winery means you're juggling a lot, from pouring tastings to packing shipments to managing club releases. When you're that busy, it's easy to miss some of Commerce7's most powerful tools, even though many are simple to set up and capable of making a real impact. Here's a quick rundown of what you might be missing.

Personalizations empower wineries to get the right content in front of the right customer at the right time. Whether they’re a first time visitor on your website, or a valued club member, personalizations give your winery the ability to align the content a user sees on your website with their level of brand engagement, optimizing their buying experience and ultimately increasing your revenue.

When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It's important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no universal shipping strategy that works for every business across the board, flat rate shipping can increase your sales and make your shipping expenses easy to manage, all while making the process of checking out online hassle-free for your customers.

Every few months for our Data Drop series, we dig into the data sitting inside Commerce7 to find patterns that wineries can actually use. Real signals about where revenue comes from, where relationships break down, and where the biggest opportunities are hiding. This time around, we looked at the tasting room and what we found surprised us. Not because the tasting room matters (every winery knows that), but because of how much it matters, and how much of that potential is being left on the table. We're calling this one “The Tasting Room Effect”. Here's what the data revealed.

In our recent Free Training Friday, Britney Yunker, Education Specialist at Commerce7, and Remy Sabiani, Founder of WinePulse and Head of Insights at Commerce7, teamed up to demystify WinePulse. They highlighted the highest-impact dashboards and reports, plus a handful of quick tips to help you navigate faster and get more value out of your reporting.

By trading manual bottlenecks for member-led subscriptions, Konzelmann Estate Winery achieved a +28% shipment customization rate. Supported by Commerce7, they leveraged subscription tools and data-backed strategies to boost AOV and protect long-term loyalty. Learn how they transformed their club into a hospitality-first experience.

By migrating to Commerce7, Hill Family Estate achieved a 19% increase in customized club orders and a 50% reduction in support calls. By automating manual "Batch Days" and empowering members with User Choice tools, they traded administrative bottlenecks for modern agility and deeper member engagement.

If you didn’t make it to our booth at DTC Wine Symposium (or didn’t get a chance to see everything we shared), here’s a quick recap of the updates we highlighted, from what’s already live in Commerce7 to what we’re building next to help wineries sell smarter, operate more efficiently, and deliver better guest experiences.

When a historic Napa estate producing 97-point wines realized their digital presence and legacy technology no longer matched the caliber of their craftsmanship, they made a bold strategic pivot. By implementing Commerce7 and transitioning to 100% direct-to-consumer, Seavey Vineyard successfully elevated their brand status and insulated themselves against a challenging market. Discover how they utilized a unified CRM and flexible club tools to increase revenue per bottled used by 50% while deepening sustainable customer loyalty through data-driven hospitality.

At Commerce7, we spend a lot of time thinking about what makes wineries successful.And over the years, one thing has become impossible to ignore: Smaller wineries are often expected to do more with less. Less time. Less staff. Less margin for error. And too often… less access to the tools they actually need to grow.We’ve always wanted Commerce7 to work for the wineries who are still building momentum. The ones doing everything themselves, wearing every hat, and trying to grow without a big team behind them. Because every successful winery starts somewhere, and we’ve always had a soft spot for small businesses.That’s the reason we built Commerce7 Lite. It’s a real commitment to something we genuinely believe in:When smaller wineries succeed, the entire industry grows.

Introducing Commerce7 Lite, a new entry-level plan that provides small and emerging wineries with the industry-leading tools they need to scale with confidence.

For years, wineries have asked the same question: “Do members actually want to customize their club shipments?” The answer, based on our latest Data Drop powered by 1.4 million memberships and 17,000+ wine clubs, is clear:Yes. And when you let them, they spend more. A lot more.

Great wine brings people in, but a great experience keeps them coming back. Every guest who walks into your tasting room wants to feel special, whether it’s their first visit or their fiftieth. That’s where Customer Insights comes in.

I am often asked, "Why Commerce7?" The answer lies in Commerce7’s unique ability to centralize core DTC (Direct-to-Consumer) functionality and drive winery success through innovation, customer-centric design, and industry commitment.

It’s no secret that customers are more likely to buy when the experience feels personal. Whether it’s being greeted by name, receiving a birthday discount, or being offered wines that actually match their taste, these moments add up. When wineries know their customers and act on that knowledge, they create stronger relationships, drive more sales, and build lasting loyalty.

Last week’s’s Free Training Friday was a must-watch for anyone in DTC wine sales navigating the world of compliance. Jeff Carroll, VP of Partnerships at Commerce7, and Alex Koral, Regulatory General Counsel at Sovos ShipCompliant broke down what’s changing in DTC compliance, what to watch for, and how to avoid costly missteps as we head into the second half of 2025.

Big news from us at Commerce7: our parent company Fullsteam, has acquired the Direct-to-Consumer SaaS division of WineDirect! This exciting step means we’re growing our team, expanding our platform, and enhancing how we support wineries worldwide.

As the wine industry evolves and the market intensifies, direct-to-consumer sales have become increasingly critical for wineries. A seamless and personalized customer experience is essential to fostering loyalty and driving sales. A well-structured DTC customer relationship management (CRM) system enables wineries to enhance customer engagement, tailor marketing efforts, and optimize sales performance.

There has been much discussion about the decline in wine sales. Recently, WineBusiness Analytics, in partnership with SOVOS ShipCompliant, reported that DTC case sales were down 15% in January, with total sales value decreasing by 5% compared to the previous year.

For years, Commerce7 has empowered wineries with tools and insights to deliver exceptional customer experiences. Today, the company is taking that mission deeper with the acquisition of WinePulse, the industry’s leading reporting and analytics solution.

One of the most effective ways to engage your club members is by consistently reminding them of the benefits they’re receiving. For instance, if a club member is entitled to a discount on wine purchases, it’s critical to highlight these advantages throughout their shopping experience—especially when they’re navigating your eCommerce store.

Experience how Cederberg Wines tapped into the full potential of direct-to-consumer (DTC) sales by implementing Commerce7. After launching an intuitive online store in 2020, the team introduced the "Cederberg Circle," a membership model that prioritizes immersive wine experiences over traditional discounts. In just three years, the club grew from 65 to over 800 national members. By utilizing Commerce7’s solutions, Cederberg Wines now delivers authentically curated collections, reaching customers across South Africa with a seamless, personalized journey from cellar to door.

Running a winery means you’re juggling a lot, from pouring tastings to packing shipments to managing club releases. So it’s no surprise that some of Commerce7’s most powerful tools often fly under the radar. In a recent Free Training Friday session, we highlighted some of Commerce7’s most powerful features that often fly under the radar. Many are simple to set up, widely underused, and capable of making a real impact. If you didn’t catch the session, this blog is a quick rundown of what you might be missing.

Led by Marilee Bramhall, Founder of Iola Wines, the team realized the need for a wine club to create a sense of belonging for their customers and a new source of revenue for the business. The implementation of a wine club through Commerce7’s technology resulted in significant revenue growth, improved customer relationships, and a more predictable financial outlook for their ecommerce business. This case study explores the challenges faced by Iola Wines, the solutions provided by Commerce7, and the impressive results achieved by Iola Wines through their successful launch of a wine club.

Migrating to a new DTC platform can feel daunting, but delaying or choosing the wrong one can cost wineries far more in the long run. Drawing on PATEL Napa Valley’s experience, this article outlines five key questions to guide a successful migration: identify the real problem you’re solving, understand how much of the migration your team must handle, confirm seamless integrations with existing tools, evaluate post-launch support and updates, and consider the true cost of standing still. With clear priorities, structured onboarding, and reliable support, wineries can turn migration from a disruption into an investment in long-term growth and efficiency.

Before finding the right fit, SMAK relied on multiple systems to manage sales, the website, club shipments, and marketing. Each tool did its job but required multiple apps plugged in and constant syncing to work together. Managing those connections took time and often created inconsistencies. After learning about Commerce7 through the Walla Walla Wine Alliance, Fiona realized she could simplify her operation and create a smoother experience for both herself and her customers. Within weeks, SMAK migrated its website, POS, and club management into one connected system.

We analyzed 1.4 million memberships and 17,000+ clubs to uncover one clear picture of what’s working in wine clubs today. This Data Drop highlights the patterns shaping club performance and the biggest opportunities still on the table.