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2020 Data Book.
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Annual Data Report

A look into the trends, stats, and key insights that defined 2021 and will define winery DTC for years to come.

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8 Email Marketing Best Practices that Drive Sales

Email marketing should be a staple in every brand's toolkit. It might not be the newest, most exciting form of marketing, but it works! When done right, email marketing can help grow engagement and drive between 20-30% of your total revenue. If you’re just starting out with email marketing, or are looking to fine tune your skills, this article outlines eight best practices you should follow to optimize your emails and create your most lucrative campaigns yet. 

By Karen Urquhart
Commerce7's Guide to a Successful Black Friday

Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday. 

By Karen Urquhart
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Ebook: The Data That's Changing Winery DTC 2021

2021 was a great year for many in the wine industry. The ecommerce channel, which saw great growth during 2020, has pulled back to a now much higher baseline. This growth combined with tasting rooms being open again has resulted in a stellar year for direct-to-consumer sales. Through this report, our team examines and illustrates the trends, stats, and key insights we’ve found through analyzing our aggregate data across our 750+ winery client base.

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