On the Blog

Nov 16, 20228 minBy Karen Urquhart

8 Email Marketing Best Practices that Drive Sales

Email marketing should be a staple in every brand's toolkit. It might not be the newest, most exciting form of marketing, but it works! When done right, email marketing can help grow engagement and drive between 20-30% of your total revenue. If you’re just starting out with email marketing, or are looking to fine tune your skills, this article outlines eight best practices you should follow to optimize your emails and create your most lucrative campaigns yet.

Nov 2, 20225 minBy Karen Urquhart

Commerce7's Guide to a Successful Black Friday

Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday.

Oct 19, 20225 minBy Karen Urquhart

4 Last-Minute Strategies to Optimize Your Sales This Holiday Season

If you haven’t already started planning your holiday eCommerce strategy, or you’re looking to add a little something extra to help you stand out from your competitors, here are four quick and easy to implement strategies to maximize your wine sales this holiday season.

Oct 13, 202210 minBy Commerce7 Team

The Migration Experience: Failla Wines

When the acquisition of VineSpring was made public in April of 2022, Failla Wines had just finished transitioning from VineSpring 2 to VineSpring 3 a few months prior, and a migration to a brand new platform was the last thing they wanted to endure. In this article, Failla Wines shares what went well, what didn’t and what they’re most looking forward to, following their migration to Commerce7.

Sep 28, 20224 minBy Outshinery

Head Into the Holiday Season With Visual Assets That Sell More Wine

In an e-commerce setting, photos influence buying decisions more than any other factor. Are you putting forth your brand’s best look for online wine shoppers?

Sep 21, 20227 minBy Karen Urquhart

Everything You Need to Know about Campaigns on Commerce7

At Commerce7 we know email marketing is a key component of your DTC business. Using email to communicate with your customers creates a channel to promote your products and an opportunity to engage with your customers. When this is done right, your email marketing efforts should be driving between 20-30% of your total ecommerce revenue.

Sep 1, 20222 minBy Commerce7 Team

Introducing the Ingenico Move/5000 Wireless Terminal for Commerce7 Payments

Introducing the Move/5000 wireless terminal for Commerce7 Payments! Designed for both indoor and outdoor use, the Move/5000 is the perfect business companion for hospitality and retail creating a seamless shopping experience.

Aug 24, 20229 minBy Karen Urquhart

Understanding the CRM: Grow Your Sales by Creating Exceptional Customer Experiences

The Commerce7 CRM (Customer Relationship Management) gives wineries the tools they need to build strong customer relationships that help grow their business. How? The Commerce7 CRM connects and stores all of the data from your customers in one easily accessible location. It consolidates all customer communications, order history, reservations, club memberships, loyalty status, and notes/tasks associated with each customer. Your winery staff can access these individualized details anytime in order to deliver outstanding, personalized customer service which fosters brand loyalty, retention and an overall increase in profits.

Jul 29, 20226 minBy Karen Urquhart

Increase Your Sales and Improve the Customer Experience with Flat Rate Shipping

When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It's important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no universal shipping strategy that works for every business across the board, flat rate shipping can increase your sales and make your shipping expenses easy to manage, all while making the process of checking out online hassle-free for your customers.

Jul 28, 20229 minBy Karen Urquhart

Subscription Clubs: A Modern Approach to the Traditional Wine Club

In the wine industry, traditional wine clubs don’t quite fit into the subscription category (or box, so to speak), as they’re missing a key foundational element: Flexibility. In a subscription box or service, customers can choose how frequently they want to receive their products or services, and are often able to have a say in the items they receive; creating a more customer centric experience. The wine club is an essential part of any winery, but the traditional approach lacks the flexibility and convenience that appeals to the modern shopper, which is why we created subscription clubs on Commerce7.

Jul 12, 20229 minBy Karen Urquhart

The Ultimate Guide to Personalizations on Commerce7

Personalizations empower wineries to get the right content in front of the right customer at the right time. Whether they’re a first time visitor on your website, or a valued club member, personalizations give your winery the ability to align the content a user sees on your website with their level of brand engagement, optimizing their buying experience and ultimately increasing your revenue.

Jun 18, 20226 minBy Karen Urquhart

Mobile Payments: What Are They and How Do They Benefit Your Business?

The way we shop is changing. Consumers are continuing to move away from the traditional wallet and opting for more user-friendly payment options; and that is exactly what mobile payments provide.

May 25, 20225 minBy Commerce7 Team

Introducing Loyalty on Commerce7

Rewarding your customers for their loyalty is pivotal to your business. A well designed loyalty program can help sustain long-term growth by increasing customer retention, creating strong brand associations and increasing sales, all while making your customers feel appreciated. That’s why we’re thrilled to introduce you to Loyalty on Commerce7. We’ve created an all in one solution built right into Commerce7 designed to help you harness the power of loyalty and build lasting relationships with your most valued customers.

Jan 6, 20223 minBy Commerce7 Team

Capture Emails in the Tasting Room to Generate More Revenue

A good tasting room experience should make a customer feel like they want to extend their relationship with your brand beyond that initial visit. You’ve likely already succeeded in creating this kind of experience for your tasting room. But are you truly giving customers the full opportunity to create a meaningful relationship with your winery? What happens after the customer leaves your physical tasting room?

Dec 17, 20215 minBy Commerce7 Team

3 Reasons Your Winery Should be Using Commerce7’s Personalization Feature

Personalization can improve your customer experience, drive sales and improve retention.

Sep 22, 20216 minBy Andrea Dyck

Upgrading Club Member Experiences from Start to Finish

We’ve made some upgrades to the wine club tools that will not only make it easier for customers to edit their membership and upcoming shipments, but will also reduce friction in the signup process. The tools you use should give you the ability to provide the best online experience possible for your members, increasing your conversion and club member retention.

Sep 14, 20215 minBy Andrea Dyck

Anticipate your Customers’ Needs Online with our Updated Customer Portal

When customers are visiting you in the tasting room or calling by phone, you’re able to provide a high level of customer service, but what about customers online? While some prefer a more high-touch experience, with today’s ecommerce market, it’s far more common that customers want to be able to self-manage their account.

Sep 7, 20214 minBy Andrea Dyck

Placing an Order on Your Mobile Device Just Got Easier

Oftentimes, completing a long form on your phone is a hassle, so we’ve introduced some additional ways to make it easier for your customers to complete a purchase. This means happier customers and a higher mobile conversion rate for you. It’s a win-win.

Sep 1, 20216 minBy Andrea Dyck

Behind the Making of an Even Better Checkout Experience

With the latest version of our website tools, we’ve reviewed the checkout process from start to finish. It’s not enough to just tell you that we’ve made improvements, we want to take you through some of the key changes to show you how they benefit both you and your customers.

Aug 5, 20213 minBy Kaitlin Stratis

4 Ways to Avoid Abandoned Carts

It’s a challenge that every online brand faces and is nearly impossible to avoid, abandoned carts. With an unlimited choice in today’s online world, businesses selling online understand the struggle of shoppers filling their carts, and leaving the site without a purchase.

Jul 15, 20214 minBy Elizabeth Strickert

Guest Post: Ecommerce Insights for Wineries

What does the ecommerce landscape look like for wineries in 2021? It’s easy to assume that the increase in alcohol ecommerce activity during COVID-19 was solely due to the pandemic, but the data suggest otherwise. Ekos explores ecommerce insights for wineries in 2021 & beyond.

May 19, 20213 minBy Kaitlin Stratis

Convert Tasting Room Guests into Repeat Customers

Tasting rooms are reopening, which means it’s the perfect time to develop initiatives for tasting room staff to not only create a memorable experience for guests but to also convert one-time visitors into repeat customers and create evangelists for your brand.

Apr 14, 20213 minBy Kaitlin Stratis

Get Started with Personalization

When it comes to wineries selling direct-to-consumer, more and more brands have opted for personalization but many are still left wondering what a personalized shopping experience looks like and how to get started.

Mar 10, 20215 minBy Kaitlin Stratis

Email Marketing 101: Best Practice Checklist

When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.

Feb 18, 20214 minBy Kaitlin Stratis

How to Keep Your Customers for the Long Haul

For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.

Jan 14, 20213 minBy Kaitlin Stratis

Running a Modern Subscription Club - Your Top 3 Questions Answered

While the industry continues to evolve, there are many trends emerging that wineries need to pay attention to. One that we certainly can’t ignore is the modern subscription. 2020 showed us that while traditional club memberships remained stagnant, subscription companies such as Winc, saw a massive amount of growth throughout the year.

Dec 3, 20205 minBy Kaitlin Stratis

5 Ways Wineries Can Become More Customer Centric Online

In the tasting room, your customer is often on vacation, relaxed, wanting to learn more about your story, and tasting your wine. However, that same customer isn’t coming to your website for the same experience and story. Instead, they are there to make a reservation, make a purchase, or edit their wine club.

Nov 19, 20205 minBy Kaitlin Stratis

Ecommerce is on the Rise - How to Evolve Your Online Presence

The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.

Aug 17, 20203 minBy Matt Gemmell

Personalized Collections: The Digital Sommelier

When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.

Jul 1, 20204 minBy Zach Kamphuis

The Club is Dead - Long Live the Subscription

The wine club is dead - not even user choice can save it. The wine subscription is here and is the path forward for driving online sign ups, retention, and member experience.

Jun 24, 20203 minBy Matt Gemmell

3 Shipping Rate Tips to Avoid Abandoned Carts

If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.

May 19, 20204 minBy Lucas Machado

What a High-Converting Wine Product Page Looks Like

When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.

Feb 12, 20204 minBy Lucas Machado

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