On the Blog

3 min • By Kaitlin Stratis • Apr 14, 2021

Get Started with Personalization

When it comes to wineries selling direct-to-consumer, more and more brands have opted for personalization but many are still left wondering what a personalized shopping experience looks like and how to get started.

5 min • By Kaitlin Stratis • Mar 10, 2021

Email Marketing 101: Best Practice Checklist

When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.

4 min • By Kaitlin Stratis • Feb 18, 2021

How to keep your customers for the long haul

For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.

3 min • By Kaitlin Stratis • Jan 14, 2021

Running a modern subscription club - Your top 3 questions answered

While the industry continues to evolve, there are many trends emerging that wineries need to pay attention to. One that we certainly can’t ignore is the modern subscription. 2020 showed us that while traditional club memberships remained stagnant, subscription companies such as Winc, saw a massive amount of growth throughout the year.

5 min • By Kaitlin Stratis • Dec 3, 2020

5 ways wineries can become more customer centric online

In the tasting room, your customer is often on vacation, relaxed, wanting to learn more about your story, and tasting your wine. However, that same customer isn’t coming to your website for the same experience and story. Instead, they are there to make a reservation, make a purchase, or edit their wine club.

5 min • By Kaitlin Stratis • Nov 19, 2020

Ecommerce is on the rise - How to evolve your online presence

The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.

3 min • By Matt Gemmell • Aug 17, 2020

Personalized Collections: The Digital Sommelier

When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.

4 min • By Zach Kamphuis • Jul 1, 2020

The Club is Dead - Long Live the Subscription

The wine club is dead - not even user choice can save it. The wine subscription is here and is the path forward for driving online sign ups, retention, and member experience.

3 min • By Matt Gemmell • Jun 24, 2020

3 Shipping Rate Tips to Avoid Abandoned Carts

If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.

4 min • By Lucas Machado • May 19, 2020

What a high-converting wine product page looks like

When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.

4 min • By Lucas Machado • Feb 12, 2020

Why you should sell wine online

A few of the main reasons of why you sell wine online and step up in the wine industry.

2 min • By Andrew Kamphuis • Jan 8, 2020

Signs your DTC software is stuck in 2009

Happy New Year!!! Its 2019. Is your DTC software still operating like its 2009?

2 min • By Zach Kamphuis • Dec 18, 2019

How digital wallets increase mobile conversion

Mobile wallets such as Apple Pay, Alipay, and Google Pay allow a customer to execute a 1-Click Checkout.

4 min • By Zach Kamphuis • Nov 13, 2019

Faster Site = Higher Conversion Rate

53% of all mobile site visits leave a page that doesn’t load in 3 seconds. If your website is not fast, you are losing sales.

3 min • By Zach Kamphuis • Oct 16, 2019

Personalization: Creepy or customer centric?

Digital transformations are not simply about integrating new technology. They’re about creating and providing new value to customers through technology.

2 min • By Andrew Kamphuis • Nov 14, 2018

Merchandising your product pages like its 2018

Retailers have been merchandising their store aisles for years. A lot of thought goes into the location, display, and placement of products.

3 min • By Andrew Kamphuis • Sep 12, 2018

It’s time to let your members cancel your club online

Customers would rather clean toilets, have a root canal, even be punched in the testicals rather than call customer service.

6 min • By Zach Kamphuis • Aug 15, 2018

Why is a great online experience important, and what does it look like?

The online customer experience you provide is more important now than it has ever been before.

4 min • By Andrew Kamphuis • Mar 14, 2018

The crawl, walk, run guide to international shipping

International customers represent one of the biggest, if not the biggest DTC growth opportunity for wineries.

2 min • By Andrew Kamphuis • Feb 14, 2018

What is customer centric commerce?

Customer centric commerce is about creating a positive customer experience to drive repeat business, customer loyalty and profits.

3 min • By Andrew Kamphuis • Jan 17, 2018

Improving the ecommerce experience

When you sit down to build a new website do you consider the needs of your customers?

2 min • By Andrew Kamphuis • Dec 20, 2017

The modern club

What differentiates the modern club from a typical wine club? Rather than placing focus on the product the modern club focuses on the customer.

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