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3 min • By Kaitlin Stratis • Jan 14, 2021
While the industry continues to evolve, there are many trends emerging that wineries need to pay attention to. One that we certainly can’t ignore is the modern subscription. 2020 showed us that while traditional club memberships remained stagnant, subscription companies such as Winc, saw a massive amount of growth throughout the year.
Read More5 min • By Kaitlin Stratis • Dec 3, 2020
In the tasting room, your customer is often on vacation, relaxed, wanting to learn more about your story, and tasting your wine. However, that same customer isn’t coming to your website for the same experience and story. Instead, they are there to make a reservation, make a purchase, or edit their wine club.
Read More5 min • By Kaitlin Stratis • Nov 19, 2020
The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.
Read More3 min • By Matt Gemmell • Aug 17, 2020
When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.
Read More4 min • By Zach Kamphuis • Jul 1, 2020
The wine club is dead - not even user choice can save it. The wine subscription is here and is the path forward for driving online sign ups, retention, and member experience.
Read More3 min • By Matt Gemmell • Jun 24, 2020
If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.
Read More4 min • By Lucas Machado • May 19, 2020
When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.
Read More4 min • By Lucas Machado • Feb 12, 2020
A few of the main reasons of why you sell wine online and step up in the wine industry.
Read More2 min • By Andrew Kamphuis • Jan 8, 2020
Happy New Year!!! Its 2019. Is your DTC software still operating like its 2009?
Read More2 min • By Zach Kamphuis • Dec 18, 2019
Mobile wallets such as Apple Pay, Alipay, and Google Pay allow a customer to execute a 1-Click Checkout.
Read More4 min • By Zach Kamphuis • Nov 13, 2019
53% of all mobile site visits leave a page that doesn’t load in 3 seconds. If your website is not fast, you are losing sales.
Read More3 min • By Zach Kamphuis • Oct 16, 2019
Digital transformations are not simply about integrating new technology. They’re about creating and providing new value to customers through technology.
Read More2 min • By Andrew Kamphuis • Nov 14, 2018
Retailers have been merchandising their store aisles for years. A lot of thought goes into the location, display, and placement of products.
Read More3 min • By Andrew Kamphuis • Sep 12, 2018
Customers would rather clean toilets, have a root canal, even be punched in the testicals rather than call customer service.
Read More6 min • By Zach Kamphuis • Aug 15, 2018
The online customer experience you provide is more important now than it has ever been before.
Read More4 min • By Andrew Kamphuis • Mar 14, 2018
International customers represent one of the biggest, if not the biggest DTC growth opportunity for wineries.
Read More2 min • By Andrew Kamphuis • Feb 14, 2018
Customer centric commerce is about creating a positive customer experience to drive repeat business, customer loyalty and profits.
Read More3 min • By Andrew Kamphuis • Jan 17, 2018
When you sit down to build a new website do you consider the needs of your customers?
Read More2 min • By Andrew Kamphuis • Dec 20, 2017
What differentiates the modern club from a typical wine club? Rather than placing focus on the product the modern club focuses on the customer.
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