Ecommerce is on the rise - How to evolve your online presence
The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.
Personalized Collections: The Digital Sommelier
When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.
The Club is Dead - Long Live the Subscription
The wine club is dead - not even user choice can save it. The wine subscription is here and is the path forward for driving online sign ups, retention, and member experience.
3 Shipping Rate Tips to Avoid Abandoned Carts
If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.
What a high-converting wine product page looks like
When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.
Why you should sell wine online
A few of the main reasons of why you sell wine online and step up in the wine industry.
Signs your DTC software is stuck in 2009
Happy New Year!!! Its 2019. Is your DTC software still operating like its 2009?
How digital wallets increase mobile conversion
Mobile wallets such as Apple Pay, Alipay, and Google Pay allow a customer to execute a 1-Click Checkout.
Faster Site = Higher Conversion Rate
53% of all mobile site visits leave a page that doesn’t load in 3 seconds. If your website is not fast, you are losing sales.
Personalization: Creepy or customer centric?
Digital transformations are not simply about integrating new technology. They’re about creating and providing new value to customers through technology.
Merchandising your product pages like its 2018
Retailers have been merchandising their store aisles for years. A lot of thought goes into the location, display, and placement of products.
It’s time to let your members cancel your club online
Customers would rather clean toilets, have a root canal, even be punched in the testicals rather than call customer service.
Why is a great online experience important, and what does it look like?
The online customer experience you provide is more important now than it has ever been before.
The crawl, walk, run guide to international shipping
International customers represent one of the biggest, if not the biggest DTC growth opportunity for wineries.
What is customer centric commerce?
Customer centric commerce is about creating a positive customer experience to drive repeat business, customer loyalty and profits.
Improving the ecommerce experience
When you sit down to build a new website do you consider the needs of your customers?
The modern club
What differentiates the modern club from a typical wine club? Rather than placing focus on the product the modern club focuses on the customer.