On the Blog

Sep 22, 20216 minBy Andrea Dyck

Upgrading Club Member Experiences from Start to Finish

We’ve made some upgrades to the wine club tools that will not only make it easier for customers to edit their membership and upcoming shipments, but will also reduce friction in the signup process. The tools you use should give you the ability to provide the best online experience possible for your members, increasing your conversion and club member retention.

Sep 14, 20215 minBy Andrea Dyck

Anticipate your Customers’ Needs Online with our Updated Customer Portal

When customers are visiting you in the tasting room or calling by phone, you’re able to provide a high level of customer service, but what about customers online? While some prefer a more high-touch experience, with today’s ecommerce market, it’s far more common that customers want to be able to self-manage their account.

Sep 7, 20214 minBy Andrea Dyck

Placing an Order on Your Mobile Device Just Got Easier

Oftentimes, completing a long form on your phone is a hassle, so we’ve introduced some additional ways to make it easier for your customers to complete a purchase. This means happier customers and a higher mobile conversion rate for you. It’s a win-win.

Sep 1, 20216 minBy Andrea Dyck

Behind the Making of an Even Better Checkout Experience

With the latest version of our website tools, we’ve reviewed the checkout process from start to finish. It’s not enough to just tell you that we’ve made improvements, we want to take you through some of the key changes to show you how they benefit both you and your customers.

Aug 5, 20213 minBy Kaitlin Stratis

4 Ways to Avoid Abandoned Carts

It’s a challenge that every online brand faces and is nearly impossible to avoid, abandoned carts. With an unlimited choice in today’s online world, businesses selling online understand the struggle of shoppers filling their carts, and leaving the site without a purchase.

Jul 15, 20214 minBy Elizabeth Strickert

Guest Post: Ecommerce Insights for Wineries

What does the ecommerce landscape look like for wineries in 2021? It’s easy to assume that the increase in alcohol ecommerce activity during COVID-19 was solely due to the pandemic, but the data suggest otherwise. Ekos explores ecommerce insights for wineries in 2021 & beyond.

May 19, 20213 minBy Kaitlin Stratis

Convert Tasting Room Guests into Repeat Customers

Tasting rooms are reopening, which means it’s the perfect time to develop initiatives for tasting room staff to not only create a memorable experience for guests but to also convert one-time visitors into repeat customers and create evangelists for your brand.

Apr 14, 20213 minBy Kaitlin Stratis

Get Started with Personalization

When it comes to wineries selling direct-to-consumer, more and more brands have opted for personalization but many are still left wondering what a personalized shopping experience looks like and how to get started.

Mar 10, 20215 minBy Kaitlin Stratis

Email Marketing 101: Best Practice Checklist

When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.

Feb 18, 20214 minBy Kaitlin Stratis

How to Keep Your Customers for the Long Haul

For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.

Jan 14, 20213 minBy Kaitlin Stratis

Running a Modern Subscription Club - Your Top 3 Questions Answered

While the industry continues to evolve, there are many trends emerging that wineries need to pay attention to. One that we certainly can’t ignore is the modern subscription. 2020 showed us that while traditional club memberships remained stagnant, subscription companies such as Winc, saw a massive amount of growth throughout the year.

Dec 3, 20205 minBy Kaitlin Stratis

5 Ways Wineries Can Become More Customer Centric Online

In the tasting room, your customer is often on vacation, relaxed, wanting to learn more about your story, and tasting your wine. However, that same customer isn’t coming to your website for the same experience and story. Instead, they are there to make a reservation, make a purchase, or edit their wine club.

Nov 19, 20205 minBy Kaitlin Stratis

Ecommerce is on the Rise - How to Evolve Your Online Presence

The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.

Aug 17, 20203 minBy Matt Gemmell

Personalized Collections: The Digital Sommelier

When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.

Jul 1, 20204 minBy Zach Kamphuis

The Club is Dead - Long Live the Subscription

The wine club is dead - not even user choice can save it. The wine subscription is here and is the path forward for driving online sign ups, retention, and member experience.

Jun 24, 20203 minBy Matt Gemmell

3 Shipping Rate Tips to Avoid Abandoned Carts

If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.

May 19, 20204 minBy Lucas Machado

What a High-Converting Wine Product Page Looks Like

When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.