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Reaching New Audiences and Building Trust through Influencer Marketing

Margaret St. Johnclock 3 min

Feb 8, 2023

Influencer marketing has become an increasingly popular strategy for businesses in the wine industry. By partnering with social media influencers, wineries and wine brands can reach new audiences and build trust with potential customers.


One of the key benefits of influencer marketing in the wine industry is that it allows brands to showcase their products in a relatable and authentic way. Influencers are often seen as experts in their field, and their endorsement of a product can carry a lot of weight with their followers. In addition, influencers can provide valuable insights into how to pair wine with food, how to host a wine tasting, or other wine-related topics that can help educate consumers and increase their interest in the product.

Another benefit of influencer marketing in the wine industry is that it can help brands reach new audiences. Influencers often have a large and engaged following on social media, which can include people who may not be familiar with the brand. By partnering with an influencer, a brand can tap into that influencer's audience and reach potential customers who may not have been aware of the brand otherwise.

Finding the Right Varietals

However, it's important to keep in mind that not all influencers are created equal. It's crucial to find influencers who are genuine wine enthusiasts and have a good understanding of the product they are promoting. Brands should also ensure that the influencer's values align with their own and that the influencer's followers are the same target audience they are trying to reach.

Generational Reach

Influencer marketing can also be particularly effective in reaching younger audiences. Younger generations, such as Gen Z and Millennials, are more likely to trust the opinions of their peers and social media influencers than traditional advertising. This is because they view influencers as relatable and authentic, and they are more likely to engage with content that feels genuine and unscripted.

Wineries and wine brands that partner with influencers who appeal to younger audiences can tap into this demographic and increase their brand awareness and sales among this group. These influencers can be found on various social media platforms, such as TikTok, Instagram, and YouTube. These platforms are popular among younger generations and provide an excellent opportunity for businesses to reach and engage with this demographic.

Additionally, partnering with influencers who have a large following among younger audiences can also help to modernize the image of the wine industry and make it more appealing to this demographic. Wineries and wine brands that are able to connect with younger audiences in a genuine and relatable way will be more likely to build lasting relationships with these consumers.

Influencer marketing can be an effective way for wineries and wine brands to reach younger audiences, who are more likely to trust the opinions of their peers and social media influencers. 

More Resources

Refer to this doc article for how to Accomplish Influencer Marketing with Commerce7 Features:

Lastly, watch our Free Training Friday on this very topic!

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