Facebook Conversion Tracking

Updated October 2025 to meet or exceed all best practices when working with the Facebook Conversions API from Meta.

The Facebook Conversion Tracking app is the most complete, accurate, and reliable way for wineries on Commerce7 to send conversion data to Meta. Built as a true server-side application running on AWS, it captures every sale and signup across web, POS, reservations, and clubs — unaffected by ad blockers, browser changes, or JavaScript errors.

This is the same infrastructure Commerce7 itself runs on, ensuring your data is resilient, deduplicated, and ready to train Meta’s Conversions API for better targeting, reporting, and ROAS.

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Why Wineries Choose This App

1. Server-side tracking that always works
Unlike setups that depend on Google Tag Manager’s “server-side tagging,” this app runs independently on dedicated AWS infrastructure. The result:

• Unaffected by ad blockers or browser restrictions

• Immune to pixel misconfigurations and JavaScript errors

• Events properly deduplicated for clean reporting

2. Complete sales attribution
Every sale is automatically tracked and sent to Facebook:

• Ecommerce orders

• Tasting room purchases (as Physical Store events)

• Club signups and renewals

• Reservations, including type, name, and value

• Inbound orders by phone or chat

This unified dataset trains your pixel better and powers more accurate ROAS reporting.

3. Local audience optimization
By separating tasting room (Physical Store) events from online orders, wineries can target locals more effectively, create high-quality lookalike audiences, and improve the ROI of local ad campaigns.

4. Club and reservation event tracking
Go beyond transactions: track club signups and reservations as custom conversion events. Assign values, build audiences, and measure ROI on campaigns that target your most loyal customers.

5. Free GTM integration (optional)
We provide a ready-to-use GTM container for wineries that want to extend their pixel setup further, including advanced audiences based on product and collection views.

6. Compliance built in
For California wineries, the app includes CCPA/CPRA compliance features to ensure opt-out requests are respected, keeping your tracking aligned with privacy law requirements.

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Built by Wine Industry Experts

The app is developed by 5forests, the leading digital marketing agency for wineries worldwide, in partnership with Treefrog Digital, the leading app developers for Commerce7.

As practitioners who actively run Meta campaigns for wineries, we know first-hand how critical accurate attribution is — and we’ve built the tool we wish every winery had.

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Requirements

• A Facebook Business Manager account

• Domain verification in Business Manager

• Credentials generated following our setup instructions

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Bonus GTM Container

All wineries who install this app are entitled to a free GTM container to integrate the Facebook Pixel into your website properly, avoiding all duplication of events. This setup powers even more options like custom audiences based on products or collection views, which can be a pivotal tool for power users and busy wineries. Email us for a copy of this container.

For wineries wanting a more powerful and robust GTM setup, with Google Analytics 4, Redchirp, Mailchimp, Klaviyo, Google Ads, and more; 5forests' offers a discounted service to wineries using this app. Email us for more details.