December 10th, 2020.
The databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2020 and will shape the winery DTC industry for years to come.
Over the year, members who were able to edit their package increased their average order value by 20.7% and proved less likely to churn - we saw churn decrease by 50% when members were provided more flexibility.
2020 was a turbulent year for the wine industry. COVID-19 forced the industry to change and adapt in many ways. Although there were many challenges presented, the year also provided a lot of opportunity. While tasting room traffic was down, ecommerce sales were up significantly compared to last year and 63% of online sales came from new customers buying online for the first time.
“We’re really excited about what we found this year,” states Zach Kamphuis, Sales Manager at Commerce7. “Digging through our data we’ve found a lot of great insights that we’re looking forward to sharing with the industry and encouraging our clients to act on.”
The data that was collected and analyzed comes from Commerce7’s 420+ winery clients utilizing the platform for their DTC business needs. Through the report, the data uncovers industry trends, statistics, changes in consumer preferences, and key insights throughout DTC channels that wineries can leverage to plan for 2021.
Key insights highlighted through the report include:
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Commerce7 is a DTC platform focused on providing customer-centric commerce solutions to the wine industry. Innovative features such as being 100% API based, their personalization engine, and modern ecommerce and club solutions has made it the platform of choice for wineries looking for a more modern solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality. For more information, visit www.commerce7.com.
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