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Commerce7 Acquires VineSpring, Propelling Customer-Centric Technology Solutions in the Wine Industry

Apr 4, 2022

Sonoma, Calif., April 4, 2022 — Direct-to-consumer platform Commerce7 continues to invest in its mission to help wineries build better shopping experiences with the acquisition of VineSpring, announced today. VineSpring, founded in 2011, provides innovative subscription and ecommerce technology to help wineries turn one-time customers into recurring members. With the acquisition, Commerce7 adds VineSpring’s stellar customer support team and 560+ clients to its customer-centric platform. 

“At Commerce7, we continue to push the bar with our platform to provide wineries with the best-in-class customer experience,” says Andrew Kamphuis, president of Commerce7. “We are excited to bring VineSpring’s support team and allocation tools to our company. We will combine VineSpring’s strengths with our customer experience software to offer more value for all wineries through enhanced customer support as well as a more feature rich platform.”

“This acquisition is great for existing clients and for the industry as a whole,” says Chris Towt, CEO and co-founder of VineSpring. “Instead of building many of the same features, integrations and innovations separately, we now get to combine our strengths and align our visions to build the best beverage alcohol DTC platform possible. It’s a natural fit that will result in more capabilities our clients get to take advantage of, and an incredibly strong company that anyone selling beverage alcohol can depend on.”

The Commerce7 and VineSpring teams will be combined and working together to move customers over to the Commerce7 platform during the summer. Wineries using VineSpring can expect to be contacted in the coming days for more details. 

“The wine and beverage alcohol industries as a whole will benefit from the sale of VineSpring to Commerce7. Together we are making it accessible for wineries to provide the best shopping experiences possible, regardless of channel,” says Kamphuis.

About Commerce7

Commerce7 is a direct-to-consumer commerce platform focused on providing customer-centric solutions to the wine industry. Commerce7 empowers wineries with the right tools to deliver exceptional customer experiences every step along the way. Innovative features, such as being 100% API based, robust personalization engine, and modern ecommerce and club solutions, has made Commerce7 the platform of choice for wineries looking for a modern DTC solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality. To learn more about Commerce7, visit

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