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Commerce7 Announces Integration With Reservation Management Platform Tock, Creating a Single Powerful Sales and Booking Tool For Wineries

Sep 2, 2021

Commerce7 Announces Integration With Reservation Management Platform Tock, Creating a Single Powerful Sales and Booking Tool For Wineries

Now Commerce7 users can seamlessly manage tasting room reservations, increase event sales, and elevate the guest experience.


Leading direct-to-consumer wine e-commerce software maker Commerce7 announced today it has officially integrated with Tock, which provides the hospitality industry with an all-in-one online reservations, table management, takeout/delivery, and events system. This latest upgrade makes it easier for wineries to leverage the power of both platforms, helping them increase sales and integrate data across multiple channels by offering a complete view of their guests and customers.

Additionally, the Tock integration further expands the fast-growing Vancouver-based e-commerce company’s capabilities, which also offers POS, e-commerce and CRM capabilities for wineries. Tock allows wineries to seamlessly manage tour and tasting room reservations, improve and simplify event sales and marketing, and elevate guest experience all within one system. Integrated with Commerce7’s e-commerce platform, users will be now able to combine data from both tools in a unified place.

“We are really excited about the new capabilities Tock brings to our users,” said Zach Kamphuis, director of sales at Commerce7. “From a guest’s varietal preference to their last purchase date, Commerce7 users are now able to get a more complete picture of their guest’s interaction with their brand, and guests will enjoy a single, consistent experience across platforms.”

Tock Integration Gives Wineries Two Powerful Tools In a One Elegant Package

Chicago-based Tock currently has more than 1,000 wineries of all sizes around the world on its best-in-class reservation platform. It allows winery guests to book and prepay for tastings, winery tours, and events, as well as helping wineries drive sales for VIP tastings, private tours, and winemaker dinners, all through an easy-to-use, all-in-one system.

The Commerce7 integration provides the opportunity for customers to use Tock’s all-in-one reservation system with Commerce7 data to: 

  • Sync customer information, club membership details, and purchase history between the two platforms. The result: deeper customer insights and increased tasting room sales.
  • Provide world-class customer service and guest experience through personalized insight for each club member and past guests, all integrated from multiple points of interaction.
  • Reduce no-show reservations: Wineries on Tock have a less than 1% no-show rate thanks to deposit and prepaid reservations.
  • Automatically apply discounts and grant VIP access to your most valuable guests through Tock’s real-time application Commerce7 member benefits.

“Tock is an integrated and vital element to our service success, and as its first winery client, we have always enjoyed a collaborative relationship with them,” said Ryan Ruhl, general manager of Darioush Winery in Napa California. “We believe Commerce7 is built with the same intentions and are thrilled to have the ability to utilize these two industry service leaders together,” he said.

The integrated experience between Tock and Commerce7 is available today.  To learn more, visit


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