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There has been much discussion about the decline in wine sales. Recently, WineBusiness Analytics, in partnership with SOVOS ShipCompliant, reported that DTC case sales were down 15% in January, with total sales value decreasing by 5% compared to the previous year. While we believe that to be true for the industry overall, an analysis of wineries using Commerce7 tells a largely different story.
Mississippi is set to open for winery DTC shipments for the first time on July 1, 2025, following a flurry of legislative activity that resulted in the signing of SB 2145 on February 26th. Although a new state opening is extremely rare these days and is normally cause for much celebration, wineries should be pretty cautious of the multiple flaws in this bill. Below, we explore the good, the bad and the ugly parts of this new law.
2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. Through our 2023 Data Book, “The Data That’s Changing Winery DTC”, our team examines the trends, statistics, and key insights we’ve found through analyzing our aggregate data across our 1,700+ winery client base.
"The Data That's Changing Wine DTC" is an invaluable resource for winery owners, marketers, and anyone involved in DTC operations, offering a comprehensive overview of the latest trends and statistics in wine DTC sales.
