Commerce7 has acquired WineDirect's SaaS division. Learn More
Feb 19, 2025Andrew Kamphuis
As the wine industry evolves and the market intensifies, direct-to-consumer sales have become increasingly critical for wineries. A seamless and personalized customer experience is essential to fostering loyalty and driving sales. A well-structured DTC customer relationship management (CRM) system enables wineries to enhance customer engagement, tailor marketing efforts, and optimize sales performance.
Apr 21, 2023Karen Urquhart
Led by Marilee Bramhall, Founder of Iola Wines, the team realized the need for a wine club to create a sense of belonging for their customers and a new source of revenue for the business. The implementation of a wine club through Commerce7’s technology resulted in significant revenue growth, improved customer relationships, and a more predictable financial outlook for their ecommerce business. This case study explores the challenges faced by Iola Wines, the solutions provided by Commerce7, and the impressive results achieved by Iola Wines through their successful launch of a wine club.
Oct 13, 2022Commerce7 Team
When the acquisition of VineSpring was made public in April of 2022, Failla Wines had just finished transitioning from VineSpring 2 to VineSpring 3 a few months prior, and a migration to a brand new platform was the last thing they wanted to endure. In this article, Failla Wines shares what went well, what didn’t and what they’re most looking forward to, following their migration to Commerce7.
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