Nov 16, 2023Karen Urquhart
Consistent and compelling branding establishes a memorable and relatable presence, creating an emotional connection with your target audience. In a world with thousands of online stores and an overwhelming array of choices, establishing a brand that resonates is more than just a trend—it's a strategic imperative. From your brand name and logo to the images, design, color scheme, and typography – each brand element plays a crucial role. However, in this blog, we’re going to dive deeper into the often overlooked, but incredibly impactful brand element: Tone of voice.
Jan 17, 2023Commerce7 Team
Today, Commerce7 announced several exciting new features that focus on improving the day to day efficiency of wineries. Over the past year, the team at Commerce7 has spent a lot of time visiting wineries to better understand how they operate their DTC business, and their new releases are a direct reflection of the feedback they received. These upgrades, coupled with Commerce7’s existing suite of winery-centric features ensure their users have the tools they need to seamlessly run their everyday operations.
Sep 21, 2022Karen Urquhart
At Commerce7 we know email marketing is a key component of your DTC business. Using email to communicate with your customers creates a channel to promote your products and an opportunity to engage with your customers. When this is done right, your email marketing efforts should be driving between 20-30% of your total ecommerce revenue.
Aug 24, 2022Karen Urquhart
The Commerce7 CRM (Customer Relationship Management) gives wineries the tools they need to build strong customer relationships that help grow their business. How? The Commerce7 CRM connects and stores all of the data from your customers in one easily accessible location. It consolidates all customer communications, order history, reservations, club memberships, loyalty status, and notes/tasks associated with each customer. Your winery staff can access these individualized details anytime in order to deliver outstanding, personalized customer service which fosters brand loyalty, retention and an overall increase in profits.
Jul 12, 2022Karen Urquhart
Personalizations empower wineries to get the right content in front of the right customer at the right time. Whether they’re a first time visitor on your website, or a valued club member, personalizations give your winery the ability to align the content a user sees on your website with their level of brand engagement, optimizing their buying experience and ultimately increasing your revenue.
May 25, 2022Commerce7 Team
Rewarding your customers for their loyalty is pivotal to your business. A well designed loyalty program can help sustain long-term growth by increasing customer retention, creating strong brand associations and increasing sales, all while making your customers feel appreciated. That’s why we’re thrilled to introduce you to Loyalty on Commerce7. We’ve created an all in one solution built right into Commerce7 designed to help you harness the power of loyalty and build lasting relationships with your most valued customers.
Dec 17, 2021Commerce7 Team
Personalization can improve your customer experience, drive sales and improve retention.
Sep 22, 2021Andrea Dyck
We’ve made some upgrades to the wine club tools that will not only make it easier for customers to edit their membership and upcoming shipments, but will also reduce friction in the signup process. The tools you use should give you the ability to provide the best online experience possible for your members, increasing your conversion and club member retention.
Sep 14, 2021Andrea Dyck
When customers are visiting you in the tasting room or calling by phone, you’re able to provide a high level of customer service, but what about customers online? While some prefer a more high-touch experience, with today’s ecommerce market, it’s far more common that customers want to be able to self-manage their account.
Sep 7, 2021Andrea Dyck
Oftentimes, completing a long form on your phone is a hassle, so we’ve introduced some additional ways to make it easier for your customers to complete a purchase. This means happier customers and a higher mobile conversion rate for you. It’s a win-win.
Sep 1, 2021Andrea Dyck
With the latest version of our website tools, we’ve reviewed the checkout process from start to finish. It’s not enough to just tell you that we’ve made improvements, we want to take you through some of the key changes to show you how they benefit both you and your customers.
Apr 14, 2021Kaitlin Stratis
When it comes to wineries selling direct-to-consumer, more and more brands have opted for personalization but many are still left wondering what a personalized shopping experience looks like and how to get started.
Jan 14, 2021Kaitlin Stratis
While the industry continues to evolve, there are many trends emerging that wineries need to pay attention to. One that we certainly can’t ignore is the modern subscription. 2020 showed us that while traditional club memberships remained stagnant, subscription companies such as Winc, saw a massive amount of growth throughout the year.
Aug 17, 2020Matt Gemmell
When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.
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