Nov 16, 2023Karen Urquhart
Consistent and compelling branding establishes a memorable and relatable presence, creating an emotional connection with your target audience. In a world with thousands of online stores and an overwhelming array of choices, establishing a brand that resonates is more than just a trend—it's a strategic imperative. From your brand name and logo to the images, design, color scheme, and typography – each brand element plays a crucial role. However, in this blog, we’re going to dive deeper into the often overlooked, but incredibly impactful brand element: Tone of voice.
Feb 8, 2023Margaret St. John
Influencer marketing has become an increasingly popular strategy for businesses in the wine industry. By partnering with social media influencers, wineries and wine brands can reach new audiences and build trust with potential customers.
Jan 4, 2023Sonja Ringo
The holiday season can be an incredibly busy and lucrative time of year for wineries. Then, January inevitably arrives and with it, a historically more stagnant time of year when it comes to e-commerce and retail sales. So, how can you maintain your holiday sales momentum when the “January slump” is upon you? This guide shares tips and tricks to help you connect with and reward your customers, to encourage them to keep coming back throughout the slower months.
Nov 16, 2022Karen Urquhart
Email marketing should be a staple in every brand's toolkit. It might not be the newest, most exciting form of marketing, but it works! When done right, email marketing can help grow engagement and drive between 20-30% of your total revenue. If you’re just starting out with email marketing, or are looking to fine tune your skills, this article outlines eight best practices you should follow to optimize your emails and create your most lucrative campaigns yet.
Mar 10, 2021Kaitlin Stratis
When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.
Feb 18, 2021Kaitlin Stratis
For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.
See Commerce7 firsthand by scheduling a demo with our team.Schedule a Demo
Join our email list to get updates on all things Commerce7 delivered to your inbox.